Meet up with the New eharmony Logo Design

History is just a funny thing. Seventeen years ago today we arrived to the internet dating party. And now we had been among the first to exhibit up (but we were fashionably very very early). That’s as soon as we first began making relationships that are lifelong. As well as the sleep had been history, reported by users. But let’s speak about that history because whom does not love a good love tale?

Going back 17 years we’ve been devoted to evolving our service—using new information and research to help keep our matching algorithms in the leading edge. Although we worked difficult to blaze a trail into the internet dating world, our logo design and brand name appeared to often be playing catchup.

In 2000 we initially created a logo—but that is lowercase had been the late 90s and now we remained finding out just just exactly what e-mail implied therefore we had been a little awkward in chiseling down our artistic identification.

5 years later, we highlighted the ‘e’ and the ‘h’ with distinctive colors and capitalized the ‘H’. (Bold move for the time)

After which this season, we eliminated the relative line that separated the ‘e’ and also the asiandate ‘H’. Nothing had been getting into our means. Not really a line.

In 2014 we revealed our real colors by making our logo design color uniform—just one color we called “eHarmony blue”. It absolutely was a hue which could make just about anybody yawn, however in a way that is good. It had been pleasant.

Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more counterpart that is negative “meh”.

It had been in 2016 whenever we come up with an excellent group of creatives to greatly help consider a far more thoughtful option to provide ourselves into the globe. We started with brand characteristics. It was an ongoing process, without a doubt, but worth it! This venn diagram is kind of like our foundation.

As shown into the diagram, our company is an ongoing company recognized for the technology behind love, so when overlapped, we’re able to produce connections.

We dug deeper into this, and discovered those two characteristics as faculties that guide our overall tone and design.

Next, we started our research. Various design studies assisted us set guidelines when making not merely the logo design, nonetheless it assisted determine our brand brand brand new brand name colors, fonts, and feel.

They do say history has a tendency to repeat it self. Having said that, our brand name identity and logo is certainly going back into the fundamentals.

And, after months and months of anxious expectation, we finally are exposing it into the globe today, conveniently on our 17 anniversary that is th. Or perhaps is it birthday celebration? In either case, we’re excited!

*Side note, wef only I possibly could explain to you exactly how logos that are many designed, then again you may judge us if you are extremely passionate, nerdy, fun, and simply simple excited to redesign our logo design and provide it to your globe!

The things I love many about it logo design is it is therefore versatile. And now we actually wish that this brand brand new colorful new symbol of ours resonates with everyone.

Finally, that will help you realize the idea behind our design, the following is our logo that is official intro

Today, eharmony reveals a redesign of the logo design plus it’s making an incident for lowercase. Just how we find love changed considerably within the last few twenty years as well as the brand brand new artistic identity reflects that evolution, as being a forward-thinking, human-centered relationship business.

Remaining real to its core, the name brand is written in a font this is certainly hot. a powerful heart shines we bring to creating compatible relationships above it, illustrating the insights, expertise, and experience. Together, they combine to express the worth we help create—love and science function better together.